a. advertisement --- advertising (n.),
b. …… repeated advertising increases……
c. ……, using pictures of photographs ……
3. When a student is talking about a paragraph, the teacher should not interrupt but listen. No matter in which language the student is speaking, the teacher just gives him or her encouragement. If one student cannot express herself or himself, another one can give some supplement
Step4. Fill in blanks:
1. Adevertising is a highly developed twentieth-centry industry.
2.Is it a waste of money? It has been proved again and again that repeated advertsing increases product sales.
3.USA political leaders often use recorded TV advertisements to persuade people to vote for them .
英语教案－unin5 Advertise lession17-18由www.yf1234.com收集及整理,转载请说明出处www.yf1234.comwww.yf1234.com
4.A sign outside or inside a shop is a form of advertising.Baloons and light aeroplanes can be used to pull huge signs as they fly slowly over a city.
5.Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in newspapers or time on TV.
6.They may try it out in a small part of the country to see the result.
7.If the advertising fails , having no effect on sales, the whole programme will be reviewed.
Step 5.language points:
1．The development of radio,television，cinema，magazines and newspapers has gone hand in hand with development of advertising．无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的。
句中的 go hand in hand with表示“与……密切相关”，相当于go together with，其中 go with表示“相配，随……而来”之意。hand in hand为副词短语，表示“手牵着手，密切联系，和……一道”之意，后面常加介词with，再加名词。e．g．
①Money doesn’t always go hand in hand with happiness．金钱并不总是同幸福密切相关。
②Ignorance and poverty often go hand in hand．愚昧和贫穷总是紧密地联结在一起。
③I have no tapes to go with the book．我没有这本书配套的磁带。
④Hand in hand with reading，he has developing the habit of making notes．在阅读的同时，他养成了做笔记的习惯。
2.There have been major changes in advertising in the past sixty years．
在过去的 60年中，广告业有了一些重大的发展。
时间状语in the past sixty years与完成时连用，in the past＝during the last。例如：
In the past three days，they have had six examinations．三天来．他们进行了六次考试。
No one has been（come）here in the past week．一个星期以来，没人来过这里。
3. Mail or gifts posted by companies to customers is another way of advertising．公司给顾客寄去的邮件或礼品又是一种广告方式。
4.express后可用oneself 作宾语，表示“表达自己的意思（思想）感情等”。e．g．
He is still unable to express himself．他还是不能表达清楚自己的意思。
(3)express还可用作形容词，表示“快递的，明确的，特别的，直达的”等意思。e．g．
英语教案－unin5 Advertise lession17-18